A home of appreciation developed by a collaboration of three established property developers in Indonesia, Hong Kong and the rest of Asia. With years of experience and a proven track record of delivering outstanding new communities, Astra Modern Land prides itself on creating innovative residential communities and township with an emphasis on beautiful lake, lush greeneries, and outstanding facilities within the community. 

FIELD:

naming, branding implementation
Together building a better living Astra Land, Modernland, and Hongkong Land created a new development in East Jakarta.
Strategy

The new location and near industrial area became a challenge in finding the right proposition, using one of ASYA's main strong point, the lake township, Egghead builds a different perception towards the location. Through a series of in depth interview with the board of directors and collecting datas from target markets – Egghead finally founds the right proposition where exceptional home and service are baseline requirements. The living experience should be exquisite, yet authentic and organic.

Implementation

Both Egghead and the clients finally pinned down a name that can communicate that exquisite way of living – a simple and memorable name that we now called ASYA. Embracing the authentic and organic living for families, a slogan are then developed; "Beautiful life, beautiful living" – where life that are spent at ASYA is not a life that is spent at all but rather a life that is full and beautiful.

ASYA now offers a vibrant lake township concept with integrated facilities and infrastructure that will bring every resident's dream home to life, thus inspire us to be thankful in every aspect of our life. At ASYA you can feel like you are appreciated and valued.

ASYA has now received several awards, some of them are Pengembang Top Indonesia versi BCI Asia and Covet International Awards