Understanding the background story of Astra Life, Egghead assits in terms of building a suitable tone of voice and perception for the brand. In order to have their new concept of insurance be accepted easily in the market, Astra Life needs to be easy to approach therfor Egghead builds a fun and friendly look for Astra Life. Using this approach, Egghead now ables to explore different types of communication strategy so that Astra Life’s voice can be heard.
Together with Astra Life visions, Egghead creates a fun and friendly characters for Astra Life. With this, Egghead has created larger possibilities for the brand to communicate with their consumers. It can be expanded not only as a mascot but it can also penetrates to the digital world.
Egghead has also improve Astra Life’s way of advertise communication such as billboards, brochure etc. Developing a more fun concept and easy to understand for their consumers as an Insurance that is different than others, an insurance that understands and wants to help achieving dreams. Egghead has also created an interactive and empowering calendar for Astra Life, making their vision into reality.