The new location and near industrial area became a challenge in finding the right proposition, using one of ASYA's main strong point, the lake township, Egghead builds a different perception towards the location. Through a series of in depth interview with the board of directors and collecting datas from target markets – Egghead finally founds the right proposition where exceptional home and service are baseline requirements. The living experience should be exquisite, yet authentic and organic.
Both Egghead and the clients finally pinned down a name that can communicate that exquisite way of living – a simple and memorable name that we now called ASYA. Embracing the authentic and organic living for families, a slogan are then developed; "Beautiful life, beautiful living" – where life that are spent at ASYA is not a life that is spent at all but rather a life that is full and beautiful.
ASYA now offers a vibrant lake township concept with integrated facilities and infrastructure that will bring every resident's dream home to life, thus inspire us to be thankful in every aspect of our life. At ASYA you can feel like you are appreciated and valued.