Cold Press was founded based on the passion for a healthy and balanced lifestyle. People in general realize the importance of health, but are bounded by inconvenience to access healthy products. To solve the problem, Cold Press cater the busy city dwellers to live healthier through nutritious intakes.
art direction, packaging
The New Cold Press comes with a whole new look for healthy-consious urban people. Egghead strategize the whole identity to communicate efficiently to urban people that healthy lifestyle could be achieve easily if treated as habit. With that idea, comes a ‘healthy task’ that must be checked everyday.
Making the logo as looking like a checked task and also a shape of an apple, egghead tries to put Cold Press as a positive and supportive brand — most people see habit as a bore and monotonous, to break down that stigma by creating cold press as a fun, fresh, and energetic design approach to become a daily companion for their consumers’s healthy journey in a convenient way.
Using visual identity Egghead has made, the implementation bring the brand as fresh and healthy as their high quality pressed juice. The green colour representing their organic and natural ingredients. Now cold press has spread through out Indonesia and by only drinking a bottle of Cold Press everyday, people are simply completed their healthy-life-task and will be ready to face even the busiest day.