Established 1975, Now Lino and and Sons is one of the biggest jewellery manufacturer & exporter in Indonesia. Lino and Sons is globally oriented company whose export markets include various countries in Asia, the Middle East, and the United States.
brand strategy, brand implementation
Using only the best quality diamond D,E,F colour and VVS clarity – making Lino & Sons to be the only jewellery shop to provide High Quality material, Design Innovation, and Cutting Edge technology.
When the shop started to position itself as the go-to-high-quality jewellery for our every need, Egghead developed an elegant new logo. By designing the word ‘Lino’ into a slick logotype for flexibility and classic sans serif type for the word ‘& Sons’ as consistency in bringing the best quality for your jewellery.
Egghead then implement the logo together with elegant and sophisticated dark blue for its main color together with a pop of gold. The logo are placed gently throughout the collaterals, letting the diamond and products speak for itself.