Investing in People, Empowering The Future.
Despite known as one of the fastest-growing funding companies, Esta Dana Ventura was little-known among the market. Furthermore, the brand identity was struggling to connect with the audience and did little justice to keep their vision afloat. With a profound strategy, we helped Esta Dana Ventura define its true value and hold its rightful position in the market.
We recognized that Esta Dana Ventura’s major force was found in its ability to assist the people in making a difference. With this insight, we developed a new brand strategy which goes beyond simply offering capital funds; a venture capital that gives a new definition of growth—that is more collaborative and impactful.
A brand architecture system that supports Esta Dana Ventura as the parent brand was further added, as to unify the group-level operations under a shared expression.
In addition to the new brand strategy, we created a new identity focusing on the idea of providing for people’s needs. The new logo sun-like form speaks to how Esta Dana Ventura embodies new hope and infinite potentials. As the identity shines for a brighter future, the current visual system rounded off the whole brand with well-matched implementations.
From this point forward, Esta Dana Ventura will continue to provide accessible funding solution, encourage future growth, and help create a real change by nurturing small entrepreneurs in Indonesia.