Do You Fear Finance?
Roll to the Goal
With a goal to provide the right answers and shine a light on everyone who has any doubt or fear, to change how people see finance, we developed a new brand strategy that captures the feeling of safety and excellence. The brand new identity is bold, simple, and memorable. The arrow shape speaks to how Esta Kapital wants to be the person to guide people towards their financial goals. From now on, Esta Kapital wants to help people to feel safe and comfortable with personal finance, with little to no worries.
A Hurdle Towards Affluence
Investing is the fundamental building block in achieving financial freedom, but it is one of the hardest things to master. With nobody to assist them, people will often found themself in a dark hole of confusion. In order for Esta Kapital to become the person people want to lean on to, their initial brand identity needed a fresh revamp, to build credibility and signify their place in the market.