Raising the Bar of Lubricant Brand in Indonesia
To help Evalube stand out from the crowd, we determined that it could leverage two trends aligned with its core: the quest for simplicity and the performance driven.
We started by simplifying the element of the packaging and highlight Evalube most valuable asset: The pure performance technology. Taken together, these changes positioned Evalube as a bold category in the Lubricant Industry. Most importantly, the simpler, more clearer message improved communication with the customers.simplicity and the performance driven.
Through Brand Testing, we have the solid proof which design can enhance Evalube’s brand but still relevant with the market. There’s also consideration of several factors that need to be make sure before we mass produce the product.