Seeing the Bigger Picture
To match the innovative nature of Sweet Escape’s brand, the new company needed a touch of sensibility to make its mark globally. We created a familiar name: Fotto—a candid, memorable word that’s tied to the services and relevant to global audiences. Hence born, Fotto by Sweet Escape, a brand that exists to make impactful photography through connecting the right clients with the right talents anytime, anywhere.
We created an identity that retains some familiar shape — the conjoining ’T’ and simplified camera symbol ‘O’ — subtly addressing the brand personality and core service into the logo. The lens-like circular symbol became the foundation of the visual system, allowing flexibility and functionality across print and digital applications.
Fotto aims to make people familiar with good quality photography, even more so in everyday needs. Sleek and friendly, the brand opened the way to a broader relationship with photography that offers a broad range of visual content creation services globally.