SOPHIS”TEA”CATION

Since 1942, 2Tang has been producing classic, locally grown tea and other beverages, while constantly reevaluating the product experience to manifest its customers’ maturing tastes. In response to the growing consumption of premium tea, 2Tang asked EGGHEAD to help developing Ping—the new upscale line of their tea products.

FIELD:

brand analysis, brand implementation
Egghead - Ping - Graphic Element Pattern Design
Part Art, Part Nature
Egghead - Ping - Logo Design
Strategy

From way back, teatime has deeply rooted in Indonesian culture. It is no secret that tea facilitates dialogue and creates a gentle bond in our society. The instant tea leaves meet water, the magic unravels itself: The leaves’ dance-like movement, which gradually dyes the water a reddish hue. As the tea leaves bloom in the water, so does Ping’s identity.

 

Egghead - Ping - Tea Bag Design
Implementation

From color to emotion. One might say there is no magical potion for healing every pain, for a day’s worth of fatigue or for the people who suffer from love-sick. However, a cup of tea will do an excellent job of helping to cope with nearly any feeling. We used this idea to elevate the packaging experience: Different hues to celebrate each specific emotion.

 

Egghead - Ping - Packaging Design

The visual expression, starting with its identity, reinforced the brand’s quality. The organic “P” logogram speaks to their delicate poise and artistry. The sleek black color and a touch of gold grant the packaging confidence, while a seamless line illustration style further boosts their exclusivity. Armed with its new visual, Ping strives to provide its customers with the ideal tea experience.

Ping - Logo & Packaging Design Egghead - Ping Black Tea - Logo & Packaging Design Egghead - Ping White Tea - Logo & Packaging Design Egghead - Ping Java Green Tea - Logo & Packaging Design Egghead - Ping Green Tea - Logo & Packaging Design
Ping - Logo & Packaging Design Egghead - Ping - Logo & Packaging Design Egghead - Ping - Logo & Packaging Design Egghead - Ping Java Green Tea - Logo & Packaging Design Egghead - Ping Green Tea - Logo & Packaging Design
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INDONESIA
(021) 5651 189
Jl.Ratu Teratai Blok C1 No.35.
Kota Jakarta Barat, 11520

SINGAPORE
+65 9878 7961
421 Tagore Industrial Ave
#04-18, Singapore 787805