The word Rowadu itself came from a local lingo in East Indonesia. The direct translation is “to be the helping hand that passes on the gift from mother nature,” which speaks of their ability to enable linear dialogues between farmers and consumers. From this foundation, we then began to develop a packaging that would reflect Rowadu’s needs.
We started by streamlining the packaging with batik, the most powerful elements to create an authentic and versatile connection with Indonesia. Although beautiful, batik can be overwhelming. We seek harmony between the pattern and its surrounding space while exploring the hierarchies. The vivid color palette takes inspiration from the surrounding nature in Indonesia, such as lush green fields and calm blue seas.
The new design celebrates Indonesian heritage with a mindful approach in combining colors and printing techniques, which successfully highlighting the beautiful Batik pattern. The blend of color and pattern provides a touch of elegance while offering unprecedented attention as the brand continues to take root in Indonesian tea culture.