It was first started from only mineral water – using high technology far away from German, this Aceh originality product not only target their local audience but also to national level.

FIELD:

art direction, packaging
Each month, production and demand are always increasing – and now it has reached more than 40% higher since its first production in January 2016.
Egghead - Rych Coffee - Logo Design
Strategy

When Rych Water decided to expand to create another sub brand called Rych Coffee, Egghead knew that introducing their identity to the people should be highlighted as one of the first strategy. Before introducing the product to the market, capturing the audience’s attention should be the first to do list.

Egghead - Rych Coffee - Stationery Design
Implementation

Egghead developed a simple logo that could communicates elegantly to reach a higher target market. The cropped ’R’ symbolize a coffee grinder silhouette. What is so special about Rych Coffee is the aroma — Egghead managed to create a seamless steam symbol in the letter’C’.

Egghead - Rych Coffee - Packaging Design

Egghead developed a simple logo that could communicates elegantly to reach a higher target market. The cropped ’R’ symbolize a coffee grinder silhouette. What is so special about Rych Coffee is the aroma — Egghead managed to create a seamless steam symbol in the letter’C’.

Egghead - Rych Coffee - Packaging Design
Egghead - Rych Coffee - Packaging Design
Egghead - Rych Coffee - Packaging Design
Egghead - Rych Coffee - Packaging Design
Egghead - Rych Coffee - Packaging Design
Egghead - Rych Coffee - Packaging Design
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INDONESIA
(021) 5651 189
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Kota Jakarta Barat, 11520

SINGAPORE
+65 9878 7961
421 Tagore Industrial Ave
#04-18, Singapore 787805