With TX Travel’s wide connection, competitive products, improved technologies, and strong distribution channel, Egghead created a brand identity that is compatible and suitable to represent and communicate the true values of TX Travel. The previously plane icon inside the logogram does not reflect the brand core anymore and to solve this Egghead change it into another symbol, The Garuda — inspired by the powerful symbol of Indonesia.
Injecting a strong and bold image for the identity, the Garuda logogram now has a deeper meaning to the brand — building a protective and meticulous personalities to their quality and consumers, making sure that safety and comfort is always their number one priority. Egghead uses bright colors to express TX Travel as a professional identity that can also be fun, innovative, and transparant.
The logogram are then applied to several collaterals such as envelopes, business cards, documents, and even merchandises. Egghead also created a consitent and fresh color palette for the identity — which also applies to their website to a more modern approach that is inline with their new brand.